Brand Refresh & Content Management for Everyday Abby
GOAL: Grow brand awareness and increase monthly sales traffic.
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Rebrand and update website
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Audit of social media platforms
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Develop new social channels to reach bigger audience
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Create and update weekly newsletter
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Collaborate on video ideas and creation for paid and organic content.
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Develop campaigns to grow newsletter subscribers
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Increase LTK sales traffic with Reels, TikToks and Pinterest page.
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Design LTK collages
Value Driven Strategic Messages: I Am Domino's Campaign
GOAL: Increase job applications for Domino's in the U.S
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Audit of communication channels, current employees and competitor social media.
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Developed Elevator pitch in long form and for our Twitter page.
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Developed a targeted email to customer's who have recently ordered and have a supply chain hiring near their ordering location.
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Created an info graphic that can be used on LinkedIn to bring awareness to Domino's job offerings.
Website Design: Sun-Beam Cleaning
GOAL: Design Website to grow brand awareness and gain clients
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As a nod to the previous look and feel, and to keep brand recognition high, the upwards arrow will stay as a main focal point.
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The orange and gray colors have been swapped for themes of blues, black and gray. Blue represents things like control, determination, ambition, and modernity, which are all things Blink Aeronautics represents as a brand.
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The font style changed to Barlow which is more legible, modern, and easy to quickly scan on digital, social, and print media.